ECCA promotes the Nubian pop music of Hassan El Soghaiar, born in Embarkab in Upper Egypt. Based on traditional Nubian songs, but using a wider range of instruments to create a more cosmopolitan sound, this music is popular, not only in Nubian communities where it is an enduring feature of wedding celebrations, but also among Egyptians. He performs widely and lives part of the year in Alexandria, where his voice and repertoire are very sought after. ECCA has produced a cassette of his music which is available on the local market, as well as a compilation CD with some of his numbers.